BLACK LIVES MATTER: SETTING UP A NEW TREND IN THE FMCG SECTOR

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Ever since George Floyd’s death in the USA by cops, the fight against racism especially on the basis of skin colour has gone to a newer level. This has forced many companies to change the name of its beauty products, for instance Hindustan Unilever has renamed its beauty cream from ‘Fair and Lovely’ to ‘Glow and Lovely’, signifying that it isn’t necessary to be fair in order to look attractive.
Home-grown FMCG firm Emami on Thursday strongly objected to Hindustan Unilever rebranding its men’s range of skincare product as ‘Glow & Handsome’, threatening legal action while claiming trademark rights over the name.
In response, Hindustan Unilever Ltd (HUL) said it is “fully conscious” of its rights and position and will protect it fully in all appropriate forums
Emami, the maker of the ‘Fair and Handsome’ brand of men’s grooming products, hit out at competitor HUL for the latter’s decision to rebrand Fair and Lovely fairness cream for men as ‘Glow and Handsome’ because of the sheer similarity in names.
In a strongly-worded statement, Emami said, “Although shocked, we are not surprised to note HUL’s unfair business practice, which has been prevalent time and again to damage our brand image.”
Skin lightening cosmetics have a growing consumer base in India. However, the promotion of these products had come under heavy fire recently, especially in the wake of the Black Lives Matter movement. Last month, Johnson & Johnson said it would stop selling skin-whitening creams in Asia and the Middle East.
Although most of the major brands dealing with the same domain of FMCG cosmetic products have shown their contribution in this movement however, a lot of problems which are much bigger in magnitude than this have been prevalent in India for a long time, for instance the Kashmir issue, but no significant action was taken against this.

– Sahej kapoor

NewsQues India is Bilingual Indian daily e- Magazine. It is published in New Delhi by NewsQues India Group. The tagline of NewsQues India is " Read News, Ask Questions".

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